My House of Ink

Printer ink information and reviews

Archive for April, 2010

Reach People with Paper

Author: InkyAndTheBrain
April 21, 2010

When promoting your company or service, you want to be able to tell your customers a lot about it. One way of communicating your message and reaching your target market is through brochures. It is a compact and economical way to inform your customers of what your company can offer, and people are more likely to pay attention to something tangible, as opposed to words on a screen. Remember though, people are deterred by too much text, so use a combination of graphics and bullet points as well.

Many print shops can make brochures, but printing your own is always an option. With the advancements in Epson printer ink and other printing related technologies, you can create professional-quality documents in your own home or office. The quality of the paper and printing is very important since it will be the first hand contact your customers will have of you.

April 7, 2010

Anyone who uses inkjet printers regularly knows the cartridge replacements cost a fortune. Granted, the ink and the plastic used to make the cartridges are extremely cheap, but somehow I have to spend a hundred bucks every time I print a few hundred pages. Obviously, this adds up.

I think that the printer ink manufacturers justify the high prices by claiming that it is meant to support the R&D that went into the product. Since the process of developing new technologies costs a fortune, they need to recoup that money through overblown prices on products that cost next to nothing to make. Whatever the justification, I simply can’t afford to continue paying absurd prices for these things, which is why I was so glad when I found an online outlet with affordable Brother ink cartridges.