My first job was at an office-supply superstore, and one of our most popular products was printer ink. Oftentimes a customer would dash into the store and go straight to the ink aisle to find that one cartridge he needed. He would frantically search for the correct ink, and then inevitably call out to an employee for help. The problem? Usually he needed to print something, found he was out of ink, and then ran to the store without stopping to write down the make and model of his printer or the type of ink cartridge he needed.
I could usually help this type of customer figure out what kind of ink they needed, but it was always a frustrating experience for them. I watched as they strained to remember what type of printer they had, or as they picked up box after box and said, “I think it might be this one.” Ordering ink online is much easier because you are usually sitting right next to your printer while you order – checking the type of ink you need is a snap. All kinds, from Lexmark to Canon to Brother printer ink, can be found online and ordered in a snap. Since it can take a few days to ship ink cartridges, it’s always a good idea to order extra to have on hand for the next time you run out.
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